The medieval ensemble "Patrask" (meaning: "scum, ragtag") is a Swedish group that's been playing medieval music at historical events in Scandinavia since 1999. Patrask is known for their humorous punk rock approach to medieval music, best illustrated by their self-righteous subheading "Sweden's youngest & handsomest medieval band".
In 2012, Patrask decided to start playing renaissance music instead of medieval music. The new choice of time period is mainly conceptual and a reason for the group to update their concert programs, visual identity and stage costumes. There is also a humorous quality to the fact that Patrask has "aged" into the Renaissance and are ahead of their time ie. the Middle Ages.
In order not to deviate from the bands original concept, the redesign had to take into account the group's established imagery, but still clearly communicate the groups personal and conceptual Renaissance.
The project was executed as BA-exam in graphic design at Westerdals Høyskole, spring 2013.